MAUGHAN JONES

Maughan Jones, a contemporary watch brand, wanted to strengthen its presence ahead of the autumn season. While the brand had a distinct product identity, its campaigns lacked cohesion and didn’t fully translate into engaging lifestyle storytelling. The challenge was to craft content that felt both premium and approachable, showcasing seasonal watches in a way that resonated across digital channels. We immersed ourselves in the seasonal mood, drawing inspiration from a nearby woodland, crisp foliage, and the subtle rhythms of autumn light. On a modest budget, we produced high-quality hero content, lifestyle clips captured on iPhone for social ads, and a main high-production video tailored to a trending social format.