APE VODKA

Ape Vodka came to us with no prior marketing experience and had never run ads before. To test the market we produced a generic campaign set inside a bar with a few drinks and standard imagery. From the initial results we identified who was buying and what resonated with them. Most of the audience aligned with the brand’s target. They saw themselves as risk-takers with a zero-fucks-about-cash mindset. Our next shoot embraced a premium casino aesthetic. Across these two campaigns we lowered their cost per purchase and built a strong foundation of creative for steady profitable growth.